[D125.Ebook] Download Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved, by Tessa Stuart

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Are you a food producer entrepreneur? Then this book is for you! How did the founders of innocent drinks, G’NOSH and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over more established brands? Tessa Stuart knows how, because she helped them do it. In this practical, inspirational book, she draws on her 15 years in the food industry to reveal a tried and tested set of principles for getting you from idea, to a product on the shelf, and to being THE next household name. “Got a great food or drink product that no one knows about? Need to grow sales? This book will show you how to ROCK your pack’s on-shelf impact, to give your business the very best chance of being seen, heard, noticed and bought.” Charlotte Knight, founder and owner of G’NOSH Dips

• Sales Rank: #1105661 in Books
• Published on: 2013-04-08
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .29" w x 5.00" l, .29 pounds
• Binding: Paperback
• 114 pages

About the Author
Tessa Stuart has worked with innocent drinks and many other young dynamic UK food companies to get them noticed and loved on shelf, bought and bought again. She genuinely likes wrapping up in her duvet coat and hanging out in the supermarket chilled aisle talking to shoppers about packaging and brands and choices. Find out more about Tessa, her food clients and her affordable consulting by the hour at www.tessastuart.co.uk

Most helpful customer reviews

0 of 0 people found the following review helpful.
Must-have for any food producer.
By Swati Biwal
This is a must-have book for any food producer. I bought this book during the 'branding' stages of my company. Having no experience or close network in the food industry, this book was my one point source of all the information needed for branding - from look of the brand, to describing your 'why', to loads of practical tips to consider in your packaging (listing both the dos and donts). The book is very easy to read and make notes and Tessa's experience in the food industry really reflects throughout the book.

0 of 0 people found the following review helpful.
Proven advice for food brands.
By Matthew T. Aaron
I read this book 3 months ago, and I still check my highlights from this book.

Tessa's approach is anthropological, meaning she prefers in-store observations to focus groups.

Her tips are very helpful for any Food Startup. A proven practitioner who has helped build large food brands in England, Tessa delivers the goods.

0 of 0 people found the following review helpful.
Not packed with helpful info
By Gene M.
I'm not a speed reader, but it took me half an hour to read this pamphlet. It's only "packed" with trite words and phrases that add nothing to help a food entrepreneur. There are better books that will explain, rather than toss out silly lines, such as "you only need as many customers as you can cope with."

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[V603.Ebook] Free Ebook Communication and Persuasion: Central and Peripheral Routes to Attitude Change (Springer Series in Social Psychology), by Richard Petty, J

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It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub� sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time when social psychology was in "crisis," and interest in research on attitude change in particular was declining. As we write this, we are aware of six new volumes on persuasion that are in press or in preparation and that should appear over the next few years. In retrospect, it is not so surprising that research on attitudes and persuasion would reemerge as a central concern of social psychology. We believe that human feelings, beliefs, and behaviors, whether in the domain of interpersonal relations (e. g. , marriage, aggression), politics (e. g. , voting, revolution), health (e. g. , following a medical regimen), or economics (e. g. , consumer purchases) are greatly influenced by the evaluations people have of other people, objects, and issues. Furthermore, evaluations (attitudes) are influenced by affect, cognition, and behavior.

• Sales Rank: #3200585 in Books
• Brand: Brand: Springer
• Published on: 1986-01-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .64" w x 6.10" l, .89 pounds
• Binding: Paperback
• 264 pages

Features

• Used Book in Good Condition

About the Author
John T. Cacioppo is Tiffany and Margaret Blake Distinguished Service Professor in the Department of Psychology, Director of the Social Psychology Program, and Co-Director of the Institute for Mind and Biology at the University of Chicago.

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0 of 0 people found the following review helpful.
Five Stars
By W. Koonce
Arrived as advertised

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• Published on: 2003
• Binding: Hardcover

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• Published on: 2012-09-18
• Binding: Hardcover

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Formatting Issue is now resolved, still the excellent content.

For a lot of people the phrase 'retail math' conjures up horrifying memories from their school days. Even so, they realize that retail math is a very important part of operating a retail business.

In every business there is never ending number crunching going on. The analysts have to look at the numbers from every angle to ensure on-going profitability.

A retail store, or group of stores, is no different. There are many numbers that need to be analyzed regularly to help in managing the day to day business; to aid in decision making on just about everything.

You don't need to be an accountant or a mathematician to make the calculations.

Retail math is not difficult. All you need to know is which numbers to use and how to interpret the results. Addition, subtraction, multiplication and division are the only functions required.

For a full understanding of how your retail business operates
you need retail math knowledge.

That is where DMSRetail can help you. We have developed a Retail Math eBook for retail management. This book will give you all of the information you need to start using retail math with confidence. You will understand how to make the calculations and what to do with the answers you get.

Here is a summary of what you get:

Glossary and Definition of the Terms

Retail Metrics

Key Performance Indicators

Commonly Used Formulas

Open to Buy - Definition, Formulas

Sell-Thru Scenarios (Impact of price and gross margin on sales)

Balanced Score Cards for Retail Managers

Typical Profit / Loss Statement (often called P/L or Operating Statement)

PowerPoint presentation explaining all of the above in more detail

Retail math is considered an integral part of a good retail manager's skill set. It can be found on some companies' pre-employment screening tests.

• Sales Rank: #230981 in eBooks
• Published on: 2011-12-03
• Released on: 2011-12-03
• Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
Good content, bad formatting
By L.R.O
Content is excellent, however the formatting for the Kindle is awful; huge gaps in the text, several pages have just a few words, way too much white space. I don't know if there are graphics missing or, if everything is there and just poorly spaced. Kind of annoying to read.

2 of 2 people found the following review helpful.
Great value!
By Brittany Prentice
I’m happy with this book. I’ve been in retail for a while and I’ve worked with some of this stuff before but it was just routine, now I actually understand why certain numbers are important and what I should learn from them. I like the fact that each formula was shown and explained. It’s a good value.

2 of 2 people found the following review helpful.
Concise, to the point - formatting is fine
By Steve
I got a lot from this book. It covers the important stuff like kpi's, formulas, P&L, etc. and presents everything in a way that's easy to understand. The author clearly knows retail. I would definitely recommend it.

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[B114.Ebook] Download PDF The Printing Press (Inventions That Shaped the World), by Ann Heinrichs

Download PDF The Printing Press (Inventions That Shaped the World), by Ann Heinrichs

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The Printing Press (Inventions That Shaped the World), by Ann Heinrichs

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What do the airplane, currency, movies, and the telescope have in common? They are all inventions that shaped our world. Imagine what life would be like without them!

• Sales Rank: #1083089 in Books
• Brand: Brand: Franklin Watts
• Published on: 2005-09
• Original language: English
• Number of items: 1
• Dimensions: .17" h x 7.78" w x 9.24" l,
• Binding: Paperback
• 80 pages

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• Used Book in Good Condition

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